According to marketing genius Seth Godin, being different from your competition is not the same as being remarkable:
“Remarkable has nothing to do with the marketer. Remarkable is in the eye of the consumer, the person who ‘remarks.’ If people talk about what you’re doing, it’s remarkable, by definition.
The goal, then, isn’t to draw some positioning charts and announce that you have differentiated your product. No, the opportunity is to actually create something that people choose to talk about, regardless of what the competition is doing.”
We’ve compiled a list of proven successful patterns to help your business create something that is mention-worthy or ‘remarkable’. If you missed our 10-Part Video series introducing each item, you can watch them on our YouTube page HERE.
Do you think you want to take on the 10 Week Challenge for the New Year to make your business remarkable? We will start Thursday, January 2, 2014 with item 1 on our list and will continue with a new item every week after.
Make the commitment real by commenting below. Let us know if you have any questions along the way. Most of all, this should be fun and bring a fresh new take to your marketing efforts.
Good luck all you REMARKABLE business owners! Amazing things are coming your way…