We have been told since we were young that judging others is in bad character. This may be a golden rule in personal relationships, but it’s clear from studies of online user behavior that this rule is forgotten on the world wide web.
We’ve learned that it takes no more than 50 milliseconds for users to form an opinion about your website? That’s .05 seconds! .05 second is all a user needs to decide whether they like your site or not and ultimately if they will stay and browse, or leave. The fact is that instant judgments are a reality of life and they have huge implications on your business’ website.
Invest in Great Website Design
A great website design builds trust in your business from the start. According to Stanford’s web credibility research, 75% of users admit to making judgments about a company’s credibility based on their website’s design. Another study shows 85% of Business-to-Business (B2B) customers search the web before making a purchase decision.
Ensure your website has the best chance of producing an outstanding first impression of your company and the product or services you offer. The look and feel of your website are the primary drivers of those first impressions. Here are some statistics we found valuable to share:
Good or bad design determines 94% of the first impressions. Quality content does matter, a lot – but even the best content is practically powerless when it’s surrounded by poor design. User behavior studies have found that visual appeal and website navigation have the biggest influence on people’s first impressions of your brand. If your website has great design and simple, clear navigation you’ll help create a positive user experience and first impression.
Positive first impressions lead to higher overall satisfaction. The initial impression that a user gets from your website can have a priming effect on how they perceive future interactions with your business. If your website appears unorganized and unprofessional, they may assume your business is the same.
First impressions are lasting impressions. One study found that future impressions, no matter how contradictory, can never make up for the initial impression – adding truth to the saying that “you never get a second chance to make a first impression.”
The reality is: visual appeal matters and it will affect your business. Nowhere is that more true than on the world wide web. Today, there are infinite options on where your potential website visitors choose to commit their attention. As research has shown, they form their opinion about your website in milliseconds!
A good first impression is especially more valuable in the professional services industries. At Dandyline Designs, we work with medium size businesses and organizations that understand the value of good design. Ultimately, first impressions don’t just paint a pretty picture – they result in real income.
Investing in good design pays off. In a competitive business world, it’s crucial to carve out the niche where your brand and your products/services stand out. Once you grab the attention of your target users, you also need to hold it. You’ll never know how many leads you’ve lost on a bad first impression.